Franchise Opportunity

A Mom & Baby Brand

Putchi is a mom-first lifestyle brand thoughtfully designed for mothers at every stage of their journey. We focus on a mother's lifestyle, fashion, comfort, wellness, technology, and everyday needs, while seamlessly extending our offerings to baby fashion and essentials. By putting moms first and babies second, we create products that support the entire motherhood journey without losing sight of the mother's individuality, confidence, and comfort.

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₹30L

Your initial franchise fee covers complete store setup & launch

Why partner with us?

Why Choose Putchi?

A brand built by a mother, trusted by mothers — in a rapidly growing, underserved retail category across India.

Trusted Brand

Mothers Already Trust Putchi

Built from real motherhood experience. Mothers connect instantly, creating loyal, high-repeat customers who return season after season.

Exclusive Territory

One Franchise Per City or Zone

Your territory is fully protected — one franchise per city, first-come basis. Zero internal competition, ever.

Complete Support

We Grow Together — Not Separately

From store design and training to campaigns — our team is with you from day one through every milestone.

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Franchise Overview

Quick facts at a glance

Everything you need to know about becoming a Putchi franchise partner.

Store Size

700–1200 sq ft

Investment Range

₹30 Lakhs Onwards

Break-even Timeline

1.8–2.5 Years

ROI Potential

High Margin Returns

Ideal Cities

Tier 1 & Tier 2

Territory Rights

Exclusive Per City

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The Model

The FIFO Model

Franchise Invested · Franchise Operated

Franchisee Operated

The franchisee takes the lead in day-to-day operations, ensuring a hands-on approach to success while maintaining brand integrity.

Brand Support

Proven business framework, SOPs & brand guidelines

End-to-end store launch support (layout, VM guidance)

Monthly ongoing operational support

Inventory planning, rotation & replenishment strategy

Centralised performance marketing & brand recall

Continuous product refresh aligned with trends

Investment Structure

What It Takes to Get Started

Total Franchisee Investment · Starting from ₹30 Lakhs onwards

Franchise Fee

₹5 L

One-Time Fee

Right to operate under the Putchi brand. Secures your territory with full exclusivity.

Interior Costs

₹10–18 L

Based on sq.ft.

Store size will range from 700–1,200 sq. ft. based on the finalised space. The interior investment will be planned accordingly.

Inventory Deposit

₹15–18 L

Fully Refundable

The inventory deposit amount will be determined based on the finalised store size. Refundable per agreement. Earns 7% annual interest, paid monthly from opening day.

Your Returns, Projected

Franchise Commission

Up to 36%

Fixed · On Net Sales

A fixed commission of up to 36% on net sales is offered, with the final percentage determined by the chosen store size, format, and operational cost structure. This ensures a fair, transparent, and mutually sustainable business model while maintaining predictable earnings for both the franchise partner and Putchi.

Annual ROI

24–48%

Breakeven in 1.8–2.5 years

An impressive annual return on a capital-efficient model. The fully refundable inventory deposit additionally earns 7% annual interest, paid monthly from store opening.

A Common Worry

"What if a customer browses in my store, but places the order later on the website instead of buying with me?"

It's one of the most common questions we hear from the franchise partners — and we've built the model specifically to protect you against it.

The Solution — Your Affiliate Link

Every store is given its own unique affiliate link. Simply ask the customer to place their order on www.theputchi.com using your link.

You still earn the full up to 36% commission on that order value — calculated straight into your net payout, exactly as if it sold in-store.

No lost sales, no lost commission — every customer you influence counts toward your earnings, in-store or online.

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Franchise Process

5 simple steps to open your store

From your first call to grand opening — here is exactly how the process works, with our team beside you at every step.

01

Intro Call

A conversation with the Putchi team about your vision, city, and what you're looking for in a business.

02

Franchise Deck

We share detailed unit economics and the complete business model for your city and format.

03

Location Approval

City and store feasibility check — our team helps you identify and approve the right location.

04

Agreement & Setup

Agreement signed, store setup begins, staff training delivered, and grand opening executed.

05

Marketing & Growth

Ongoing campaigns, inventory support, and founder access to help you grow consistently month on month.

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Have questions?

Frequently Asked Questions

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FOFO stands for Franchise Owned, Franchise Operated. You own and run the store independently under the Putchi brand, with full support on operations, marketing, and inventory.

Absolutely. We provide complete training — from store operations and product knowledge to selling skills and customer service. Passion for the brand is all you need.

The investment starts at ₹30 Lakhs, all-inclusive — store fit-out, inventory, branding, and launch support. Exact figures are shared during the franchise deck discussion.

You get an established brand, proven product range, centralised support, and exclusive territory — dramatically reducing your risk compared to starting from scratch.

We are expanding across Tier 1 and Tier 2 cities. Territory is first-come, one franchise per city. Submit your application and we will confirm availability within 48 hours.

You receive ongoing inventory planning, marketing campaigns, digital support, influencer promotions, training refreshes, and direct access to the Putchi founder and core team throughout your journey.

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