Hi, I’m Deepika — a mother of two and the founder of Putchi. I built Putchi because while everything existed for babies, nothing truly supported mothers. Today, Putchi is becoming a trusted destination for pregnancy, motherhood, and early parenting — and I’m inviting like-minded women to build this with me.
We don’t sell franchises and disappear.
We grow together.
Franchise Process
Simple 5 Steps
💬
Apply via WhatsApp
Start your franchise journey instantly
📞
Intro Call
Discussion with Putchi team
📄
Franchise Deck
Unit economics & business model
📍
Location Approval
City & store feasibility check
📝
Agreement & Launch
Store setup & grand opening
Marketing & Digital Support
Centralized brand marketing support
Influencer & community-led promotions
Ongoing digital & social campaigns
City-Wise Expansion
Cities currently open for franchise
Coimbatore1 slot left
Salem
Erode
Trichy
Madurai
Kochi
Bangalore (select zones)
We allow limited stores per city to protect franchise profitability.
Franchise
Store Size: 600–1000 sq ft
Investment Range: ₹25–50 Lakhs (all inclusive)
Average Break-even: 18–24 months
Gross Margins: 45-55%
Ideal Cities: Tier 1, 2
Exclusive Territory: Yes (1 store per city/zone)
Who Should Open a Putchi Store?
Women entrepreneurs / mothers
Doctors’ & gynecologists’ families
Boutique owners upgrading to a brand
NRIs looking for India-based business
Baby store owners adding maternity
Marketing & Digital support
Centralized brand marketing support
Influencer & community-led promotions
Ongoing digital & social campaign
City-Wise Expansion
Cities Currently Open for Franchise
Coimbatore (1 slot left)
Salem
Erode
Trichy
Madurai
Kochi
Bangalore (select zones)
We allow limited stores per city to protect franchise profitability.
What Support Does Putchi Provide?
Store layout & VM guidance
Centralised inventory planning
Marketing creatives & launch support
Staff training (product + selling)
Founder & core team access
Ongoing product innovation
We don’t sell franchises and disappear. We grow together.
How the Franchise Process Works (Simple 5 Steps)
Apply via WhatsApp
Intro call with Putchi team
Franchise deck + unit economics shared
Location & city approval
Agreement + store launch
Best Specality Retailer Award
Putchi has been honoured as Best Retailer – Maternity Clothing at the India Retail Excellence Awards 2025 in Chennai. This recognition celebrates our commitment to thoughtful design, comfort-first fits, and warm, reliable service for moms and moms-to-be. Thank you to our customers and partners for trusting us on every step of the motherhood journey—this award is yours as much as it is ours.
Partner with a Brand Mothers Trust
If you believe mothers deserve better and you want a business with purpose andprofit let’s talk.
Franchisee-Owned, Franchisee-Operated you own & manage the store with Putchi's full support
Is this suitable for women without prior retailexperience?
Yes! Our training & systems are designed to help entrepreneurs, especially women, with or without retail background succeed
How much is the setup cost?
₹29.90 Lakhs Onwards| Min 1000+ Sq. Ft., including interiors, branding, fixtures & stock deposit.
Why is this ideal for entrepreneurs?
The business offers flexibility, community respect, and financial growth. It is especially rewarding for women entrepreneurs, but open to all aspiring business owners
Which cities are open now?
We are expanding across Metro, Tier-1 & Tier-2 cities in South India
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