Our Story
Who are we?
Putchi FemTech Maternity Marketplace Superstore is more than just a store—it's a movement dedicated to supporting women throughout every stage of their motherhood journey. From pre-pregnancy to childbirth and beyond, we empower women to realise the incredible potential of their bodies. We provide solutions to the everyday challenges women face, from mood swings and changing hormones to finding functional yet fashionable clothing that adapts to their evolving bodies. Our offerings extend to postpartum care, vaginal hygiene, maternity medications, expert consultations with gynaecologists, safe and comfortable intimate wear, addressing postpartum hair fall, managing food cravings, offering maternity tips, and even addressing the important role of fathers. We recognize and prioritise the often overlooked mental, physical, and emotional needs of mothers, aiming to instil confidence, knowledge, and happiness in every woman we serve.
The Founding story : Inspired by Motherhood, Designed for You
Putchi was founded as a maternity solutions brand in Coimbatore, Tamil Nadu, India by MK Deepika and her husband Thiyagu in 2020. Putchi was born from a mother's love and a family's determination. It all started when she found it difficult to find functional and stylish nursing wear for a simple dinner out with her 2 month old son Abimanyu with her husband. So, she thought of designing a functional & fashionable nursing dress that she could easily feed while on the move and at the restaurant. This sparked the creation of Putchi – an exclusive maternity solutions brand designed for moms, by a mom.
Our journey began with fashionable nursing dresses but expanded to address the real-life challenges of motherhood. Each Putchi solution is inspired by our own experiences. We understand the struggles, the joys, and the unspoken needs of every mother.
The Evolution or should we say The Revolution :
The Putchi Puratchi - Putchi FemTech Platform / Marketplace - The journey of Putchi began with a humble aspiration: to simplify the journey of motherhood. However, it has grown much beyond our wildest imagination, thanks to the incredible support of our tribe of women, specially mothers. Your stories, difficulties, and aspirations inspire us to dream bigger and do better.
Mothers love Putchi because we speak their language. We hear their frustrations and celebrate their strength. Through thoughtfully designed products and a supportive community, Putchi empowers women throughout their motherhood journey.
Our collection celebrates the diverse phases of motherhood, empowering you to be confident, bold, and unstoppable as you carry your future. From the onset of puberty to the stages where your children have grown and you embark on self-discovery, we stand by your side through every phase of life - the Circle of Life.
We've created this sanctuary, carrying your future with love and commitment. As you step in, feel the warmth of connection and know that you are never alone. We are here to hold your hand every step of the way. Discover solutions created from the heart of a mother. Experience the Putchi difference today.
"Carrying Your Future"
Welcome to Putchi Mom's marketplace - "India first, mom first, tech first superstore !
Vision :
Carrying Your Future! Caring & carrying mothers through their Circle of Life :
Creating Emotionally & Physically empowered, informed women through their entire motherhood life. Revolutionizing a mothers lives.
Mission :
Building the World’s best & biggest one stop maternity tech driven superstore. Carefully Curating and On boarding the largest category of compassionate & empathetic Products, Services and Technology under one roof that is a direct solution to motherhood, pregnancy & postpartum pain and growing into the most trusted maternity ecosystem that a women can count on.
Goal :
Creating a community of self confident, empowered, informed women who support and help each other and become a part of the Putchi Revolution - care giving ecosystem who can literally care & carry a mothers future.
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Final Values |
Philosophies |
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Empower |
Community driven |
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Ethical |
Tech first |
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Responsible |
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Customer experience - being empathetic |
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Putchi Sub Brands :
Fun Fact : Putchi Sub Brands & Product Categories are only Inspired by real life experiences and problems. So the solutions are on the face, immediate and real time!
Putchi Nakd:
Introducing our exclusive line of Intimate Wear, meticulously crafted from Pure Bamboo. Inspired by discomfort experienced during pregnancy, she felt the need for mothers and women alike to have bras and panties that are exceptionally comfortable, soft, and skin-friendly. Regular options in the market often overlook unique changes in a mother's body. Through extensive research, we've curated intimate wear providing a perfect blend of snugness, security, and antimicrobial properties, thanks to bamboo. Our fabric boasts a smooth texture, complemented by extra stretch design, wicking away sweat, ensuring you stay dry and odour-free. Designed to fit and move with your body, our intimate wear is ideal under any attire. So no wonder they felt naked inside "LIKE WEARING NOTHING AT ALL"- a sentiment that perfectly sums up our tagline for Putchi Nakd: Pure Bamboo intimate wear range.
Putchi Touchd :
Continuing our commitment to serving motherhood, we introduce Putchi Touchd, a line of personal care & hygiene products. Our flagship product: high-quality, natural cotton heavy flow maternity pads, designed to ease the postpartum period. These pads boast a remarkable capacity of up to 750 ml, minimising the need for frequent changes and aiding in the healing process of vaginal after-birth cuts. This was also because of the painful experience I went through after my delivery. We plan to introduce more products in the Touchd category like travel pads, itch free razors and more personal hygiene products taking into account personal pains mothers face and not openly discussed.
Putchi Relaxd :
Moms these days don't necessarily wear well fitting clothes all the time. They require clothes that are much more relaxed, cool and can be worn at home and outside alike. From knitted bamboo T-shirts, tops, kaftans, loungewear, and nightwear to shorts, full-length pajama pants, and socks, our collection caters to various occasions—whether it's a doctor's visit or a birthday party. Renowned for our distinctive, classy designs, functionality, and high-quality fabrics, our garments are maternity-friendly and suitable for both semi-formal and casual settings and have gained a loyal following due to our dedication to customer satisfaction.
Putchi Maternity Marketplace
Xixu
Introducing Xixu, where fun meets comfort in kids' clothing! We understand the importance of durable, comfortable clothing that can keep up with your little one's active lifestyle. Our exclusive line of kids clothing is designed with playful patterns and vibrant colors to spark imagination and creativity. Crafted from high-quality materials, our clothing is soft on delicate skin and built to last through endless adventures. Each piece is carefully crafted to provide maximum comfort and flexibility. With Xixu, your kids can move freely and confidently. Dress them in Xixu, and watch them shine with joy and confidence!