Start Your Journey with Putchi – India’s Leading Maternity Fashion Brand!

A message from our founder

I built Putchi because while everything existed for babies, nothing truly supported mothers.

Hi, I'm Deepika — a mother of two and the founder of Putchi. Today, Putchi is becoming a trusted destination for pregnancy, motherhood, and early parenting — and I'm inviting like-minded women to build this with me.

Deepika

Founder, Putchi

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Franchise Overview

Quick facts at a glance

Everything you need to know about becoming a Putchi franchise partner.

Store Size

600–1200 sq ft

Investment Range

₹25 Lakhs Onwards

Break-even

18–24 months

Margins

High ROI

Ideal Cities

Tier 1 & Tier 2

Territory

Exclusive per city

Is this for you?

Who Should Open a Putchi Store?

We're looking for driven, people-first entrepreneurs who believe mothers deserve better.

Perfect for

Women entrepreneurs & mothers
Doctors' & gynecologists' families
Boutique owners upgrading to a brand
NRIs seeking India-based business
Baby store owners adding maternity

Not ideal for

—Passive investors with zero involvement

What Putchi provides

What Support Does Putchi Provide?

We don't sell franchises and disappear. We grow together.

Store layout & VM guidance
Centralised inventory planning
Marketing creatives & launch support
Staff training (product + selling)
Founder & core team access
Ongoing product innovation
Influencer & community-led promotions
Ongoing digital & social campaigns

Franchise Process

Simple 5 Steps

From your first call to grand opening — here's how it works.

01

Intro Call

Discussion with Putchi team

02

Franchise Deck

Unit economics & business model

03

Location Approval

City & store feasibility check

04

Agreement & Launch

Store setup & grand opening

05

Marketing & Growth

We help you grow consistently

Have questions?

Frequently Asked Questions

What is the FOFO model?

FOFO stands for Franchise Owned, Franchise Operated. You own and run the store independently under the Putchi brand umbrella, with full support from our team on operations, marketing, and inventory.

Is this suitable for women without prior retail experience?

Absolutely. We provide complete training — from store operations and product knowledge to selling skills and customer service. A passion for the brand and commitment to the business is all you need to start.

How much is the total setup cost?

The investment starts at ₹25 Lakhs and is all-inclusive — covering store fit-out, initial inventory, branding, and launch support. Exact numbers are shared during the franchise deck discussion.

Why is this ideal for entrepreneurs?

Putchi operates in an underserved but rapidly growing market — maternity and mom-baby lifestyle. You get an established brand, proven product range, centralised support, and exclusive territory, which dramatically reduces the risk of starting from scratch.

Which cities are open now?

We are actively expanding across Tier 1 and Tier 2 cities in India. Territory is allocated on a first-come, exclusive basis — one franchise per city or zone. Fill in the application form and our team will confirm availability in your city.

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