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The PutchiThe PutchiThe Putchi


About Putchi 

Putchi Maternity Solutions #FemTech #Maternity superstore  is a social movement that cares for Women through their Pregnancy, Postpartum & their Motherhood journey. We make them realize the potential of a woman's body and mind and what it can achieve. To support them with solutions to everyday taken-for-granted problems that they face in life. The care and strength they need in daily issues like mood swings, changing hormones, functional yet fashionable clothing that fits their ever changing bodies, postpartum period care, vaginal hygiene, maternity medications, doctors- gynecologists and experts consultations, safe on skin, perfectly fitting soft intimate wear, postpartum hair fall, food cravings, maternity tips & advice, paternity roles, and various other very common not taken so serious mental, physical & emotional issues. We are all about helping mothers, making her self confident, informed and happy. 

 The Story:

Putchi was founded in Coimbatore, Tamil Nadu, India by Me (Deepika) and my husband Thiyagu in July 2020. It all started when I failed to find a functional, attractive and comfortable maternity dress for a dinner date with my husband during my pregnancy.  So, I designed a functional & fashionable maternity dress that fit my bump.  Finding a need for maternity care in the market, I designed a line of functional maternity (feeding & pregnancy) dresses for women who faced similar challenges like me and we launched an exclusive maternity solutions brand called Putchi, and thus Putchi was born. Every problem and pain that we went through was analyzed and a solution was brainstormed by both of us. Every Putchi product category is inspired by my real life experiences and problems. How did mothers receive the products & services? Phenomenal. For mothers, it felt like someone finally understood them, their pain, what they are going through, and what they really wanted. Someone was finally speaking their mind out, very clearly! Putchi was born and with it a mother was born too. 

VisionCaring, supporting and helping every woman through their motherhood journey across the world.  Creating physically and emotionally empowered, self confident, informed women. 

MissionHelping mothers realize and divulge the magic their body and mind is capable of. Being their support system, source of inspiration, knowledge and solution to most day to day maternity problems. 

Goal : Creating compassionate & empathetic solutions (products & services) in a broad spectrum for each motherhood, pregnancy & postpartum problems. Building a community of self confident, empowered, informed women who have fun, support and help each other and become a part of the Putchi maternity & caregiving ecosystem that is spread across the world.


We keep innovating by strictly adhering to our principle of providing the best to our customers.  We are well known for our  unique eye-catching classy designs, quality of fabrics, and customer fondness. We have been appreciated by leading industry experts for the kind and quality of clothes we produce. We start with the selection of the finest raw materials and the highest quality fabrics and culminate in exquisite creations that delight every soul. The number of clothes designed in a particular style is kept minimum to maintain exclusivity. We have clothes in various segments from Dresses, Salwar Suits, Bamboo Intimate wears, Lounge wears, Maternity and Sanitary Napkins, Skin and Hair Care and we are in the process of building new ideas and products to diversify the range of collections for our customers.

We Promise

We’ll always
remain inclusive

Creating products for
every body & motherhood equally

We’ll continue
to do good

By using processes
that put women and mothers first

We’ll continue
to innovate

And always make women
look forward to our designs

We’ll positively
impact women

Enabling the entire cycle
from creation to delivery

We’ll stay

By Giving you the finest
quality and service

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